This course is part of a Postgraduation Program consisting of seven modules. If you are interested in participating in any of the other modules, please contact us or refer to the Postgraduation Blue Economy Sustainable and Regenerative.

Course Content:

• Establish the importance of communication for the success of any project;

• Define and differentiate between strategic communication and communication strategies;

• Develop a strategic communication plan aligned with the organization’s vision, mission, and strategy;

• Create communication strategies aligned with environmental, social, economic, and cultural sustainability;

• Align communication with global sustainable development goals and international directives.

The course Strategic Communication and Sustainable Communication Strategies aims to raise awareness of the importance of communication and its priority and fundamental role, equipping participants with tools to develop sustainable communication strategies and plans.

Strategic communication must ensure that everyone communicates harmoniously with “one voice”—integrated and consistent—telling the same, unique story to broad audiences, supporting the organization’s unified strategy with a long-term perspective that is more proactive and less reactive.

Entities and organizations that operate—or intend to change their positioning and performance in terms of sustainability—must align all their communication (branding, advertising, institutional actions, internal culture) with this direction.

The operationalization of strategic communication is carried out through the implementation of communication strategies, which define and execute specific tactics and actions to achieve predetermined objectives.