Designing experiences that create value, continuous engagement, and long-lasting relationships with users.
This module explores how gamification can be strategically applied to product and service design, transforming isolated interactions into consistent, motivating experiences focused on creating real value for both users and organisations.
Rather than simply adding isolated mechanics, this module focuses on integrating gamification into the core of the product design and value proposition.
March 20, 2026
2 weeks – (8 hours) once a week
In-person
400€
The Gamification in Products and Services module addresses the practical application of gamification in the design, evolution, and optimisation of physical and digital products and services.
In a context where users are increasingly demanding, well-informed, and overwhelmed by stimuli, the real challenge is no longer capturing attention, but maintaining relevance, continuity, and long-term relationships over time.
This module is grounded in the principle that a good product is not only functional, but also understandable, engaging, and aligned with human behaviour. Gamification is approached as a behavioural design tool, embedded from the outset, helping to structure the user journey, clarify goals, reduce friction, reinforce learning, and create meaningful progression.
Throughout the module, participants will learn how to design products and services that do not rely exclusively on external incentives, but instead build sustainable engagement through meaning, feedback, and continuous evolution.
The Gamification in Products and Services module focuses on the application of gamification as an integral part of the experience design process.
Successful products and services are those that help users understand their value, learn how to use them, and integrate their use into daily routines. Gamification enables this journey to be structured in a clear, coherent, and motivating way.
Throughout the module, participants will explore how to transform fragmented interactions into continuous and meaningful experiences.
This module offers a practical and strategic approach to integrating gamification at the core of products and services, creating experiences that make sense for both people and business.
This module is designed to empower professionals to use gamification as a strategic tool in the design and management of products and services.
By the end of the module, participants will be able to:
Understand the role of gamification in the design of user-centered products and services.
Integrate gamification from the conceptual phase, rather than as an afterthought.
Design clear, motivating, and progressive user journeys.
Apply game mechanics to reduce friction, abandonment, and confusion.
Create feedback and progression systems aligned with the product’s value proposition.
Align business metrics with engagement and behavioral metrics.
Avoid superficial approaches that compromise user trust and experience.
At the end of the module, each participant will have the tools to design products and services that build relationships, not just usage.
This module is aimed at professionals involved in the design, management, or evolution of products and services who wish to use gamification in a strategic and responsible way.
It is particularly suitable for:
Product managers and product owners.
User experience designers (UX/UI and Service Design).
Professionals in innovation, marketing, and growth.
Service and operations managers.
Consultants and facilitators in experience design.
Entrepreneurs and product teams across any sector.
Professionals seeking to create products and services with greater engagement and perceived value.
This module is ideal for those who believe that good products solve problems, but great products build relationships, trust, and continuity.
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