A strategic approach that applies game mechanics to people management, reinforcing organizational culture, boosting daily engagement, and positioning the company as a top destination for the best talent.
November 14
2 weeks – (8 hours) once a week
In-person
400€
The “Gamification in Business” module explores how game mechanics can transform the work experience by reinforcing organizational culture and creating a virtuous cycle of motivation, productivity, and recognition. By integrating points, challenges, storytelling, and real-time feedback into people management processes, organizations can significantly increase daily team engagement, accelerate onboarding curves, and enhance continuous learning.
Beyond retention, gamification becomes a powerful differentiator in employer branding: transparent reward programs, visually appealing career paths, and collaborative challenges position the company as a top destination for talent who value innovation and purpose.
This approach combines theory, international success cases, and hands-on sessions where participants design prototypes of gamified experiences ready to be tested in their professional context.
The “Gamification in Business” module is designed to demonstrate, step by step, how game mechanics can reinforce organizational culture, boost daily productivity, and position the company as an employer brand of choice. Through four-hour theoretical and practical sessions (two of which are in-person) and a hands-on challenge, participants explore the entire talent lifecycle — from recruitment, onboarding, training, and performance to recognition and retention — by designing gamified experiences aligned with People & Culture KPIs.
Introduction and corporate context
Game elements applied to people management
Benefits of gamifying the employee experience
Business strategies and best practices
Gamified employer branding and talent attraction
Metrics, data, and ROI: engagement analytics
Hands-on: gamified project sprint
This module is designed to equip participants with practical tools and strategic insight into how to apply gamification across the talent lifecycle — from recruitment to retention — enhancing daily engagement, motivation, and team performance. Through real-world case studies, proven frameworks, and hands-on sessions, participants will learn how to align game mechanics with business objectives, measure impact on People & Culture KPIs, and position the company as a leading employer brand.
Diagnose current levels of employee engagement and motivation, and identify gamification opportunities across key HR touchpoints
Design gamified experiences aligned with KPIs such as productivity, satisfaction, retention, and Employer Value Proposition (EVP)
Integrate game mechanics — points, missions, storytelling, real-time feedback — into onboarding, training, and recognition processes
Develop gamified employer branding programs that enhance talent attraction and reinforce organizational culture
Use analytics to monitor participation, measure ROI, and continuously iterate gamified initiatives
Manage change and communicate the value of gamified solutions to internal stakeholders to ensure sustained adoption
Collaboratively prototype a gamified solution ready to be tested in each participant’s professional context
This module is ideal for professionals seeking to boost motivation, productivity, and talent attraction through gamified strategies aligned with organizational culture. It is designed for those who lead or influence the employee experience across the entire talent lifecycle — from recruitment to development and retention — and are looking for practical tools to enhance team engagement.
HR / People & Culture / Employee Experience directors and managers looking to innovate motivation and retention policies
Learning & Development specialists responsible for gamified onboarding programs, continuous training, and career mapping
Recruitment and Talent Acquisition professionals seeking to differentiate the employee value proposition and enhance employer brand attractiveness
Team leaders, scrum masters, and project managers aiming to energize hybrid or distributed teams by strengthening collaboration and productivity
Organizational, Change Management, and Culture consultants focused on digital transformation and employee engagement
Entrepreneurs and intrapreneurs developing B2B gamification solutions to improve organizational climate
Internal Communication and Employer Branding leaders who want to create gamified narratives and campaigns to reinforce identity and purpose
Founder and Khan Guru – Crazy Sardine
Innovation is My Playground. For over three decades, I have been dedicated to creating playful experiences—from the world of video games to the practical application of gamification strategies across diverse contexts.
I have worked with companies such as Activision/Blizzard, Gameloft, 2K Games, and SONY Europe, where as a game designer, I also developed my knowledge on how game design can inspire motivating and effective solutions in education, team engagement, customer loyalty, and beyond in both corporate and societal environments
Over the past six years at Worten, I developed innovation frameworks and products aimed at motivating, engaging, and retaining both employees and consumers.
I am an early adopter of GenAI, having created the Generative Storytelling (GEST) framework, which leverages the latest generative AI technologies to amplify human creativity. I believe in co-creation: AI expands possibilities, generates new ideas, and personalizes immersive, impactful experiences that deeply engage audiences.
In the Postgraduate Program in Gamification, my goal is to share this vision and experience, helping each participant design transformative projects where playfulness and innovation become strategic allies for achieving memorable results.
Let’s build the future together—one epic experience at a time.
DO YOU WANT TO KNOW A LITTLE BIT MORE?
Fill out the form below and we will send you the program brochure:
Application Form
© 2023 NOVA SCHOOL OF SCIENCE & TECHNOLOGY – Legal & Privacy | Powered by
