Curious and with an entrepreneurial spirit, Rita is Chief Energy Officer & Founder of ONYOU – Empowering & Learning Experiences, designing and implementing facilitation, training and mentoring projects, with an emphasis on the development of soft skills (mainly leadership, communication and entrepreneurship). She is also a professor in higher education (Catholic University Lisbon) and in professional education, at the Estoril School of Hospitality and Tourism.

Her toolbox presents a diversity of tools (LEGO® Serious Play®, Liberating Structures, Business Model You®, Management 3.0, Sociocracy 3.0 and Storytelling), innovatively integrating concepts of management, marketing, communication, entrepreneurship and human resources – areas on which she has focused her career, over 25 years.

She has a master’s degree in Marketing, a postgraduate degree in Marketing Management and a degree in Management from ISEG/University of Lisbon. She also has a postgraduate degree in Neurosciences applied to the decision-making process. Attends the 4rd year of the Doctorate in Human Resources, at ISCSP/University of Lisbon.

On a pro bono basis, she is a Board Member of Associação Portugal Agora, Women in Tech, Humanity of Things and INTEC – Institute of Behavioral Technology; co-founder of the Leadership Toastmasters Club and founding member of IAF Portugal (International Association of Facilitation). She is also PORTUGAL Catalyst of the LEAGUE OF INTRAPRENEURS.

Her mission is to enable people to be more entrepreneurial, playful & conscious.