AI Literacy for Executives and Managers

Artificial Intelligence is transforming the way organizations operate, make decisions, and create value. This course helps executives and managers understand the potential, limitations, and impacts of AI, enabling more informed and strategic decision-making.

Next Date
November 2026
Length
16 hours
Format
Online
Investment
1100€

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Overview

Artificial Intelligence is no longer a topic exclusive to technology teams and has become a strategic priority for organizations. From process automation to advanced data analysis, from personalizing the customer experience to creating new products and services, AI is redefining the way companies compete and create value.

In light of this reality, executives and managers face a fundamental challenge: understanding the technology sufficiently to make informed decisions, without the need to possess specialized technical knowledge.

In a scenario where new Artificial Intelligence-based solutions, tools, and applications emerge daily, it is essential to distinguish potential from reality, identify opportunities that are relevant to the business, and understand the risks associated with their use.

This course has been designed to develop a solid and accessible understanding of Artificial Intelligence, enabling participants to engage in dialogue with technical teams, evaluate AI initiatives, and integrate this technology into the strategic decision-making processes of their organizations.

Combining perspectives from management, technology, and innovation, the training provides a clear overview of the fundamental concepts, practical applications, and ethical, organizational, and regulatory challenges associated with the adoption of Artificial Intelligence.

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Course content

The growing relevance of Artificial Intelligence requires leaders to understand not only its technological potential, but also its strategic, organizational, and human implications.

Throughout this training, participants will develop a comprehensive view of Artificial Intelligence, exploring fundamental concepts, practical applications, and trends that are transforming organizations around the world.

The following topics will be covered:

What is Artificial Intelligence and why is it important for managers;
The evolution and current landscape of AI;
Machine Learning, Generative AI, and advanced language models;
AI use cases across different sectors of activity;
AI applied to productivity, operations, and decision-making;
The role of data in creating Artificial Intelligence solutions;
Benefits, limitations, and risks of AI;
Ethics, transparency, and regulation;
Strategies for the responsible adoption of Artificial Intelligence in organizations.

Throughout the course, real-world examples and concrete applications will be analyzed, enabling participants to understand how Artificial Intelligence can support strategic objectives and generate value for their organizations.

Learning outcomes

In a context where Artificial Intelligence is emerging as one of the most transformative technologies of our time, participants will develop skills to:

Understand the fundamental concepts of Artificial Intelligence and its main applications;
Distinguish between different types of AI-based technologies and solutions;
Identify opportunities for using Artificial Intelligence in different organizational contexts;
Assess the benefits, limitations, and risks associated with AI adoption;
Understand the impact of AI on business processes, management functions, and value creation;
Interpret indicators and results produced by Artificial Intelligence systems;
Understand the ethical, legal, and regulatory challenges associated with the use of AI;
Participate in an informed manner in decision-making processes related to Artificial Intelligence initiatives.

Participants Profile

This course is aimed at professionals and other individuals interested in strengthening their learning, adaptation, and development skills, contributing to the growth of their teams and organizations.

The growing use of Artificial Intelligence requires leaders who are able to understand its impact and make informed decisions about its adoption.

This course is aimed at executives, managers, and professionals who wish to acquire a solid understanding of AI, regardless of their technical background.

It is particularly relevant for:

Entrepreneurs and SME managers;
Directors and area managers;
Digital transformation managers;
Innovation managers;
Operations and process managers;
Professionals involved in technology adoption projects;
Professionals who wish to better understand the impact of AI on organizations.

No prior programming knowledge or advanced technical skills are required, with emphasis being placed on the strategic and practical understanding of Artificial Intelligence in the business context.

Program Coordination

David Lamelas

Founder of Hotel Tech Market and UauAi, has over 15 years of experience creating value at the intersection of hospitality, revenue/BI, product management, technology, AI, and risk management.

He holds a Bachelor’s and a Master’s degree in Management from NOVA SBE (2009) and has never stopped learning. Naturally curious, he doesn’t go a year without taking a course. Before entering hospitality, he began his career as a risk analyst and internal auditor at the Santander Group. Long before the AI “buzz,” in 2018 he was already studying computer science, Python, SQL, data science, and Machine Learning while working in hospitality with groups such as Pestana Hotel Group, Details, and Lux Hotels. When he transitioned full-time to the technology sector, he maintained a practical approach, continuing to develop software and provide consulting in technology and revenue management for hospitality.

An entrepreneur by nature: at 23, he co-founded the NGO AHEAD, which has, since 2005, supported thousands of people in disadvantaged contexts through education. He also co-founded Biovilla (recipient of the “Rising Star” award at the European Business Awards for the Environment). He continues to teach courses in hospitality and technology.

He has a clear mission: to create valuable, relevant, and impactful solutions.

Currently, he is developing new software products and solutions with strong AI integration, aiming to generate added value for the hotel industry.

In the past year, he has tested more than 205 software programs and technological solutions that use AI and are designed to serve the hospitality and tourism sector. David believes that it is essential to teach and use AI, always in parallel with the responsibility inherent in its use and development.

Margarida Aragão

Specialist in Digital Transformation, Process Intelligence and AI-Driven Business Process Transformation at Volkswagen Group Digital Solutions

Currently, she develops process transformation and organizational improvement initiatives at Volkswagen Digital Solutions, combining Process Intelligence, Business Process Management and data analytics to identify opportunities for the integration of Artificial Intelligence solutions aimed at increasing operational efficiency, strengthening governance and enhancing decision-making capabilities.

With experience across multinational environments in the technology, healthcare, retail, pharmaceutical and private equity sectors, she has developed initiatives focused on organizational transformation, operational improvement, M&A and post-merger integration.

She previously led M&A and post-merger integration projects within a private equity environment, in a company belonging to the BC Partners portfolio, one of Europe’s leading investment funds, managing digital transformation initiatives related to cloud, data analytics, software migration and operational integration.

She also worked at SONAE within the Internal Audit function, focusing on process audits, operational model assessment, internal controls and the identification of improvement opportunities across multiple business areas, including retail, food service, petcare and industry.

She served as Technical and Quality Director in the veterinary pharmaceutical sector, leading logistics improvement projects, regulatory compliance initiatives, process digitalization and operational optimization within GMP/GDP environments.

Finally, she acts as a consultant in market analysis and as a Guest Lecturer in topics related to artificial intelligence.