{"id":5534,"date":"2026-02-03T10:17:07","date_gmt":"2026-02-03T10:17:07","guid":{"rendered":"https:\/\/execed.fct.unl.pt\/?post_type=skills_building_prog&#038;p=5534"},"modified":"2026-04-17T11:45:05","modified_gmt":"2026-04-17T10:45:05","slug":"gamification-in-loyalty-marketing-and-sales","status":"publish","type":"skills_building_prog","link":"https:\/\/execed.fct.unl.pt\/en\/skills_building_prog\/gamification-in-loyalty-marketing-and-sales\/","title":{"rendered":"Gamification in Loyalty, Marketing, and Sales"},"content":{"rendered":"<p>Creating lasting relationships, activating behaviors, and turning transactions into continuous engagement.<\/p>\n<p>This module explores how gamification can be used strategically in loyalty, marketing, and sales, helping brands go beyond one-off campaigns and transactional systems, and build consistent, relevant, and sustainable relationships with customers and communities.<\/p>\n<p>More than generating clicks or immediate conversions, this module focuses on designing relational systems that evolve over time.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>In partnership with:<\/em><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5067\" src=\"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2025\/06\/pact.png\" alt=\"\" width=\"138\" height=\"51\" \/><\/p>\n","protected":false},"featured_media":5560,"template":"","class_list":["post-5534","skills_building_prog","type-skills_building_prog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/skills_building_prog\/5534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/skills_building_prog"}],"about":[{"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/types\/skills_building_prog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/media\/5560"}],"wp:attachment":[{"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/media?parent=5534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}