{"id":5530,"date":"2026-02-03T13:37:25","date_gmt":"2026-02-03T13:37:25","guid":{"rendered":"https:\/\/execed.fct.unl.pt\/?post_type=skills_building_prog&#038;p=5530"},"modified":"2026-04-17T11:35:57","modified_gmt":"2026-04-17T10:35:57","slug":"gamification-in-products-and-services","status":"publish","type":"skills_building_prog","link":"https:\/\/execed.fct.unl.pt\/en\/skills_building_prog\/gamification-in-products-and-services\/","title":{"rendered":"Gamification in Products and Services"},"content":{"rendered":"<p>Designing experiences that create value, continuous engagement, and long-lasting relationships with users.<\/p>\n<p data-start=\"137\" data-end=\"374\">This module explores how gamification can be strategically applied to product and service design, transforming isolated interactions into consistent, motivating experiences focused on creating real value for both users and organisations.<\/p>\n<p data-start=\"376\" data-end=\"528\" data-is-last-node=\"\" data-is-only-node=\"\">Rather than simply adding isolated mechanics, this module focuses on integrating gamification into the core of the product design and value proposition.<\/p>\n<p>&nbsp;<\/p>\n<h5><em>In partnership with:<\/em><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5130\" src=\"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2023\/09\/pfs-leader-badge-full-colour-01-1-300x125.png\" sizes=\"auto, (max-width: 197px) 100vw, 197px\" srcset=\"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2023\/09\/pfs-leader-badge-full-colour-01-1-300x125.png 300w, https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2023\/09\/pfs-leader-badge-full-colour-01-1-1024x427.png 1024w, https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2023\/09\/pfs-leader-badge-full-colour-01-1-768x320.png 768w, https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2023\/09\/pfs-leader-badge-full-colour-01-1-1536x640.png 1536w, https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2023\/09\/pfs-leader-badge-full-colour-01-1-2048x854.png 2048w\" alt=\"\" width=\"197\" height=\"82\" \/><\/p>\n","protected":false},"featured_media":5565,"template":"","class_list":["post-5530","skills_building_prog","type-skills_building_prog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Designing experiences that create value, continuous engagement, and long-lasting relationships with users. 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