{"id":5502,"date":"2026-01-15T16:24:45","date_gmt":"2026-01-15T16:24:45","guid":{"rendered":"https:\/\/execed.fct.unl.pt\/?post_type=skills_building_prog&#038;p=5502"},"modified":"2026-06-01T08:37:03","modified_gmt":"2026-06-01T07:37:03","slug":"gamification-in-the-financial-sector","status":"publish","type":"skills_building_prog","link":"https:\/\/execed.fct.unl.pt\/en\/skills_building_prog\/gamification-in-the-financial-sector\/","title":{"rendered":"Gamification in the Financial Sector"},"content":{"rendered":"<p data-start=\"0\" data-end=\"221\">A practical and strategic approach that reveals how game design can transform financial products, improve financial literacy, increase the adoption of digital services, and strengthen engagement among customers and teams.<\/p>\n<p data-start=\"223\" data-end=\"432\" data-is-last-node=\"\" data-is-only-node=\"\">This module shows how gamification can create more human, intuitive, and motivating financial experiences, aligned with trust, security, and continuous value for customers, employees, and diverse stakeholders.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong><em>In partnership with:<\/em><\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5131\" src=\"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2023\/09\/pfs-leader-badge-full-colour-01-1-300x125.png\" sizes=\"auto, (max-width: 197px) 100vw, 197px\" srcset=\"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2023\/09\/pfs-leader-badge-full-colour-01-1-300x125.png 300w, https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2023\/09\/pfs-leader-badge-full-colour-01-1-1024x427.png 1024w, https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2023\/09\/pfs-leader-badge-full-colour-01-1-768x320.png 768w, https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2023\/09\/pfs-leader-badge-full-colour-01-1-1536x640.png 1536w, https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2023\/09\/pfs-leader-badge-full-colour-01-1-2048x854.png 2048w\" alt=\"\" width=\"197\" height=\"82\" \/><\/p>\n","protected":false},"featured_media":5524,"template":"","class_list":["post-5502","skills_building_prog","type-skills_building_prog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"A practical and strategic approach that reveals how game design can transform financial products, improve financial literacy, increase the adoption of digital services, and strengthen engagement among customers and teams. 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