{"id":5082,"date":"2025-06-26T15:48:42","date_gmt":"2025-06-26T14:48:42","guid":{"rendered":"https:\/\/execed.fct.unl.pt\/?post_type=skills_building_prog&#038;p=5082"},"modified":"2025-10-13T08:35:56","modified_gmt":"2025-10-13T07:35:56","slug":"module-04-strategic-communication-and-sustainable-communication-strategies","status":"publish","type":"skills_building_prog","link":"https:\/\/execed.fct.unl.pt\/en\/skills_building_prog\/module-04-strategic-communication-and-sustainable-communication-strategies\/","title":{"rendered":"Strategic Communication and Sustainable Communication Strategies"},"content":{"rendered":"<p>Communication is fundamental to the success of public policies, strategies, plans, and projects. Strategic communication reinforces identity, culture, and values; positions and promotes a distinctive image; informs, disseminates, and raises awareness; sensitizes, inspires, and mobilizes people and organizations\u2014it creates and strengthens relationships. Strategic communication and communication strategies are vital for organizations\u2014what is not communicated does not exist; value that is not communicated is value lost; where there is value and innovation, communication must exist.<\/p>\n<p>&nbsp;<\/p>\n<h5>In partnership with:<\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2025\/06\/logo-economia-azul-horizontal-screen-color-website-logo-300x122.png\" width=\"211\" height=\"86\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":5169,"template":"","class_list":["post-5082","skills_building_prog","type-skills_building_prog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Communication is fundamental to the success of public policies, strategies, plans, and projects. 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