{"id":5723,"date":"2026-02-19T16:02:31","date_gmt":"2026-02-19T16:02:31","guid":{"rendered":"https:\/\/execed.fct.unl.pt\/?post_type=intensive_skills_lab&#038;p=5723"},"modified":"2026-07-14T10:41:57","modified_gmt":"2026-07-14T09:41:57","slug":"applied-ai-and-automation-in-hospitality","status":"publish","type":"intensive_skills_lab","link":"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/applied-ai-and-automation-in-hospitality\/","title":{"rendered":"Applied AI and Automation in Hospitality"},"content":{"rendered":"<p>Today, in the tourism sector, it is no longer enough to understand <strong>Artificial Intelligence (AI)<\/strong> at a conceptual or strategic level.<\/p>\n<p>&nbsp;<\/p>\n<p>The true competitive advantage lies in the ability to apply AI practically, integrated into daily processes and decision-making. In a context where digital literacy has become essential, it will be the professionals who experiment with, test, and implement AI solutions who stand out.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>In partnership with:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6074\" src=\"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2025\/06\/nova-turismo-cmyk-01-certo-2-768x574-1-300x224.png\" sizes=\"auto, (max-width: 139px) 100vw, 139px\" srcset=\"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2025\/06\/nova-turismo-cmyk-01-certo-2-768x574-1-300x224.png 300w, https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2025\/06\/nova-turismo-cmyk-01-certo-2-768x574-1.png 768w\" alt=\"\" width=\"139\" height=\"104\" \/><\/p>\n","protected":false},"featured_media":5759,"template":"","class_list":["post-5723","intensive_skills_lab","type-intensive_skills_lab","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Today, in the tourism sector, it is no longer enough to understand Artificial Intelligence (AI) at a conceptual or strategic level. The true competitive advantage lies in the ability to apply AI practically, integrated into daily processes and decision-making. In a context where digital literacy has become essential, it will be the professionals who\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/applied-ai-and-automation-in-hospitality\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"NOVA FCT Executive Education\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Applied AI and Automation in Hospitality - NOVA FCT Executive Education\" \/>\n\t\t<meta property=\"og:description\" content=\"Today, in the tourism sector, it is no longer enough to understand Artificial Intelligence (AI) at a conceptual or strategic level. The true competitive advantage lies in the ability to apply AI practically, integrated into daily processes and decision-making. In a context where digital literacy has become essential, it will be the professionals who\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/applied-ai-and-automation-in-hospitality\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2021\/04\/logo.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2021\/04\/logo.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t\t<meta property=\"og:image:height\" content=\"87\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-02-19T16:02:31+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-14T09:41:57+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fctnova.executiveeducation\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@FCTNOVA\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Applied AI and Automation in Hospitality - NOVA FCT Executive Education\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Today, in the tourism sector, it is no longer enough to understand Artificial Intelligence (AI) at a conceptual or strategic level. The true competitive advantage lies in the ability to apply AI practically, integrated into daily processes and decision-making. In a context where digital literacy has become essential, it will be the professionals who\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2021\/04\/logo.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/intensive_skills_lab\\\/applied-ai-and-automation-in-hospitality\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/intensive_skills_lab\\\/applied-ai-and-automation-in-hospitality\\\/#listItem\",\"name\":\"Applied AI and Automation in Hospitality\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/intensive_skills_lab\\\/applied-ai-and-automation-in-hospitality\\\/#listItem\",\"position\":2,\"name\":\"Applied AI and Automation in Hospitality\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/#organization\",\"name\":\"Forma\\u00e7\\u00e3o de Executivos - NOVA SCHOOL OF SCIENCE & TECHNOLOGY\",\"description\":\"Executive Education for professionals\",\"url\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/\",\"telephone\":\"+351966821718\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/execed.fct.unl.pt\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/logo.png\",\"@id\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/intensive_skills_lab\\\/applied-ai-and-automation-in-hospitality\\\/#organizationLogo\",\"width\":150,\"height\":87},\"image\":{\"@id\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/intensive_skills_lab\\\/applied-ai-and-automation-in-hospitality\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/fctnova.executiveeducation\",\"https:\\\/\\\/twitter.com\\\/FCTNOVA\",\"https:\\\/\\\/www.instagram.com\\\/fctnova_executiveeducation\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/fct-nova-executive-education\\\/\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/intensive_skills_lab\\\/applied-ai-and-automation-in-hospitality\\\/#webpage\",\"url\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/intensive_skills_lab\\\/applied-ai-and-automation-in-hospitality\\\/\",\"name\":\"Applied AI and Automation in Hospitality - NOVA FCT Executive Education\",\"description\":\"Today, in the tourism sector, it is no longer enough to understand Artificial Intelligence (AI) at a conceptual or strategic level. The true competitive advantage lies in the ability to apply AI practically, integrated into daily processes and decision-making. In a context where digital literacy has become essential, it will be the professionals who\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/intensive_skills_lab\\\/applied-ai-and-automation-in-hospitality\\\/#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/execed.fct.unl.pt\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/a-1.png\",\"@id\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/intensive_skills_lab\\\/applied-ai-and-automation-in-hospitality\\\/#mainImage\",\"width\":570,\"height\":678},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/intensive_skills_lab\\\/applied-ai-and-automation-in-hospitality\\\/#mainImage\"},\"datePublished\":\"2026-02-19T16:02:31+00:00\",\"dateModified\":\"2026-07-14T10:41:57+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/\",\"name\":\"FCT NOVA Executive Education\",\"description\":\"Executive Education for professionals\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/execed.fct.unl.pt\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Applied AI and Automation in Hospitality - NOVA FCT Executive Education","description":"Today, in the tourism sector, it is no longer enough to understand Artificial Intelligence (AI) at a conceptual or strategic level. The true competitive advantage lies in the ability to apply AI practically, integrated into daily processes and decision-making. In a context where digital literacy has become essential, it will be the professionals who","canonical_url":"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/applied-ai-and-automation-in-hospitality\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/applied-ai-and-automation-in-hospitality\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/execed.fct.unl.pt\/en\/#listItem","position":1,"name":"Home","item":"https:\/\/execed.fct.unl.pt\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/applied-ai-and-automation-in-hospitality\/#listItem","name":"Applied AI and Automation in Hospitality"}},{"@type":"ListItem","@id":"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/applied-ai-and-automation-in-hospitality\/#listItem","position":2,"name":"Applied AI and Automation in Hospitality","previousItem":{"@type":"ListItem","@id":"https:\/\/execed.fct.unl.pt\/en\/#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/execed.fct.unl.pt\/en\/#organization","name":"Forma\u00e7\u00e3o de Executivos - NOVA SCHOOL OF SCIENCE & TECHNOLOGY","description":"Executive Education for professionals","url":"https:\/\/execed.fct.unl.pt\/en\/","telephone":"+351966821718","logo":{"@type":"ImageObject","url":"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2021\/04\/logo.png","@id":"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/applied-ai-and-automation-in-hospitality\/#organizationLogo","width":150,"height":87},"image":{"@id":"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/applied-ai-and-automation-in-hospitality\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/fctnova.executiveeducation","https:\/\/twitter.com\/FCTNOVA","https:\/\/www.instagram.com\/fctnova_executiveeducation\/","https:\/\/www.linkedin.com\/company\/fct-nova-executive-education\/"]},{"@type":"WebPage","@id":"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/applied-ai-and-automation-in-hospitality\/#webpage","url":"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/applied-ai-and-automation-in-hospitality\/","name":"Applied AI and Automation in Hospitality - NOVA FCT Executive Education","description":"Today, in the tourism sector, it is no longer enough to understand Artificial Intelligence (AI) at a conceptual or strategic level. The true competitive advantage lies in the ability to apply AI practically, integrated into daily processes and decision-making. In a context where digital literacy has become essential, it will be the professionals who","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/execed.fct.unl.pt\/en\/#website"},"breadcrumb":{"@id":"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/applied-ai-and-automation-in-hospitality\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2026\/02\/a-1.png","@id":"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/applied-ai-and-automation-in-hospitality\/#mainImage","width":570,"height":678},"primaryImageOfPage":{"@id":"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/applied-ai-and-automation-in-hospitality\/#mainImage"},"datePublished":"2026-02-19T16:02:31+00:00","dateModified":"2026-07-14T10:41:57+01:00"},{"@type":"WebSite","@id":"https:\/\/execed.fct.unl.pt\/en\/#website","url":"https:\/\/execed.fct.unl.pt\/en\/","name":"FCT NOVA Executive Education","description":"Executive Education for professionals","inLanguage":"en-US","publisher":{"@id":"https:\/\/execed.fct.unl.pt\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"NOVA FCT Executive Education","og:type":"article","og:title":"Applied AI and Automation in Hospitality - NOVA FCT Executive Education","og:description":"Today, in the tourism sector, it is no longer enough to understand Artificial Intelligence (AI) at a conceptual or strategic level. The true competitive advantage lies in the ability to apply AI practically, integrated into daily processes and decision-making. In a context where digital literacy has become essential, it will be the professionals who","og:url":"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/applied-ai-and-automation-in-hospitality\/","og:image":"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2021\/04\/logo.png","og:image:secure_url":"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2021\/04\/logo.png","og:image:width":150,"og:image:height":87,"article:published_time":"2026-02-19T16:02:31+00:00","article:modified_time":"2026-07-14T09:41:57+00:00","article:publisher":"https:\/\/www.facebook.com\/fctnova.executiveeducation","twitter:card":"summary_large_image","twitter:site":"@FCTNOVA","twitter:title":"Applied AI and Automation in Hospitality - NOVA FCT Executive Education","twitter:description":"Today, in the tourism sector, it is no longer enough to understand Artificial Intelligence (AI) at a conceptual or strategic level. The true competitive advantage lies in the ability to apply AI practically, integrated into daily processes and decision-making. In a context where digital literacy has become essential, it will be the professionals who","twitter:image":"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2021\/04\/logo.png"},"aioseo_meta_data":{"post_id":"5723","title":null,"description":null,"keywords":null,"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-02-12 11:04:34","updated":"2026-09-04 08:04:57","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/execed.fct.unl.pt\/en\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tApplied AI and Automation in Hospitality\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/execed.fct.unl.pt\/en\/"},{"label":"Applied AI and Automation in Hospitality","link":"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/applied-ai-and-automation-in-hospitality\/"}],"_links":{"self":[{"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/intensive_skills_lab\/5723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/intensive_skills_lab"}],"about":[{"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/types\/intensive_skills_lab"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/media\/5759"}],"wp:attachment":[{"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/media?parent=5723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}