{"id":5722,"date":"2026-02-24T12:06:36","date_gmt":"2026-02-24T12:06:36","guid":{"rendered":"https:\/\/execed.fct.unl.pt\/?post_type=intensive_skills_lab&#038;p=5722"},"modified":"2026-07-10T11:59:37","modified_gmt":"2026-07-10T10:59:37","slug":"ai-for-leadership-c-level-in-hospitality-and-tourism","status":"publish","type":"intensive_skills_lab","link":"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/ai-for-leadership-c-level-in-hospitality-and-tourism\/","title":{"rendered":"AI for Leadership (C-Level) in Hospitality and Tourism"},"content":{"rendered":"<p>In tourism, Artificial Intelligence is no longer an exclusively technological topic; it has become a strategic priority. For leaders, it is no longer enough to understand AI\u2019s potential at a conceptual level; it is essential to integrate it into their own decision-making and management practices.<\/p>\n<p>&nbsp;<\/p>\n<p>When leaders use these tools actively and consistently, they not only shape the trajectory of cultural transformation, but also strengthen their legitimacy and facilitate their teams\u2019 effective engagement in the change process.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>In partnership with:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6074\" src=\"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2025\/06\/nova-turismo-cmyk-01-certo-2-768x574-1-300x224.png\" sizes=\"auto, (max-width: 139px) 100vw, 139px\" srcset=\"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2025\/06\/nova-turismo-cmyk-01-certo-2-768x574-1-300x224.png 300w, https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2025\/06\/nova-turismo-cmyk-01-certo-2-768x574-1.png 768w\" alt=\"\" width=\"139\" height=\"104\" \/><\/p>\n","protected":false},"featured_media":5764,"template":"","class_list":["post-5722","intensive_skills_lab","type-intensive_skills_lab","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"In tourism, Artificial Intelligence is no longer an exclusively technological topic; it has become a strategic priority. 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When leaders use these tools actively and consistently, they\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/ai-for-leadership-c-level-in-hospitality-and-tourism\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"NOVA FCT Executive Education\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"AI for Leadership (C-Level) in Hospitality and Tourism - NOVA FCT Executive Education\" \/>\n\t\t<meta property=\"og:description\" content=\"In tourism, Artificial Intelligence is no longer an exclusively technological topic; it has become a strategic priority. 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