{"id":5722,"date":"2026-02-24T12:06:36","date_gmt":"2026-02-24T12:06:36","guid":{"rendered":"https:\/\/execed.fct.unl.pt\/?post_type=intensive_skills_lab&#038;p=5722"},"modified":"2026-04-08T10:23:20","modified_gmt":"2026-04-08T09:23:20","slug":"ai-for-leadership-c-level-in-hospitality-and-tourism","status":"publish","type":"intensive_skills_lab","link":"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/ai-for-leadership-c-level-in-hospitality-and-tourism\/","title":{"rendered":"AI for Leadership (C-Level) in Hospitality and Tourism"},"content":{"rendered":"<p>In tourism, Artificial Intelligence is no longer an exclusively technological topic; it has become a strategic priority. For leaders, it is no longer enough to understand AI\u2019s potential at a conceptual level; it is essential to integrate it into their own decision-making and management practices.<\/p>\n<p>&nbsp;<\/p>\n<p>When leaders use these tools actively and consistently, they not only shape the trajectory of cultural transformation, but also strengthen their legitimacy and facilitate their teams\u2019 effective engagement in the change process.<\/p>\n","protected":false},"featured_media":5764,"template":"","class_list":["post-5722","intensive_skills_lab","type-intensive_skills_lab","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/intensive_skills_lab\/5722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/intensive_skills_lab"}],"about":[{"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/types\/intensive_skills_lab"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/media\/5764"}],"wp:attachment":[{"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/media?parent=5722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}