{"id":5721,"date":"2026-02-19T12:46:41","date_gmt":"2026-02-19T12:46:41","guid":{"rendered":"https:\/\/execed.fct.unl.pt\/?post_type=intensive_skills_lab&#038;p=5721"},"modified":"2026-07-14T11:46:49","modified_gmt":"2026-07-14T10:46:49","slug":"introduction-to-ai-for-hospitality-and-tourism","status":"publish","type":"intensive_skills_lab","link":"https:\/\/execed.fct.unl.pt\/en\/intensive_skills_lab\/introduction-to-ai-for-hospitality-and-tourism\/","title":{"rendered":"Introduction to AI for Hospitality and Tourism"},"content":{"rendered":"<p>It will not be <strong>Artificial Intelligence (AI)<\/strong> that replaces people in the tourism job market. In fact, it will be the professionals who know how to use it who will replace those who fail to adapt.<\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"196\" data-end=\"419\" data-is-last-node=\"\" data-is-only-node=\"\">In this context, it is not enough to simply acquire and use the AI tools that are emerging; continuous learning is essential in order to benefit from these technologies and use them creatively, effectively, and responsibly.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>In partnership with:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6074\" src=\"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2025\/06\/nova-turismo-cmyk-01-certo-2-768x574-1-300x224.png\" sizes=\"auto, (max-width: 139px) 100vw, 139px\" srcset=\"https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2025\/06\/nova-turismo-cmyk-01-certo-2-768x574-1-300x224.png 300w, https:\/\/execed.fct.unl.pt\/wp-content\/uploads\/2025\/06\/nova-turismo-cmyk-01-certo-2-768x574-1.png 768w\" alt=\"\" width=\"139\" height=\"104\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":5743,"template":"","class_list":["post-5721","intensive_skills_lab","type-intensive_skills_lab","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"It will not be Artificial Intelligence (AI) that replaces people in the tourism job market. 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