{"id":5749,"date":"2026-02-19T12:46:28","date_gmt":"2026-02-19T12:46:28","guid":{"rendered":"https:\/\/execed.fct.unl.pt\/?post_type=faculty_nova&#038;p=5749"},"modified":"2026-02-26T16:43:00","modified_gmt":"2026-02-26T16:43:00","slug":"david-lamelas","status":"publish","type":"faculty_nova","link":"https:\/\/execed.fct.unl.pt\/en\/faculty_nova\/david-lamelas\/","title":{"rendered":"David Lamelas\u200b"},"content":{"rendered":"<p>Founder of Hotel Tech Market and UauAi, has over 15 years of experience creating value at the intersection of hospitality, revenue\/BI, product management, technology, AI, and risk management.<\/p>\n<p data-start=\"280\" data-end=\"990\">He holds a Bachelor\u2019s and a Master\u2019s degree in Management from NOVA SBE (2009) and has never stopped learning. Naturally curious, he doesn\u2019t go a year without taking a course. Before entering hospitality, he began his career as a risk analyst and internal auditor at the Santander Group. Long before the AI \u201cbuzz,\u201d in 2018 he was already studying computer science, Python, SQL, data science, and Machine Learning while working in hospitality with groups such as Pestana Hotel Group, Details, and Lux Hotels. When he transitioned full-time to the technology sector, he maintained a practical approach, continuing to develop software and provide consulting in technology and revenue management for hospitality.<\/p>\n<p data-start=\"992\" data-end=\"1335\">An entrepreneur by nature: at 23, he co-founded the NGO AHEAD, which has, since 2005, supported thousands of people in disadvantaged contexts through education. He also co-founded Biovilla (recipient of the \u201cRising Star\u201d award at the European Business Awards for the Environment). He continues to teach courses in hospitality and technology.<\/p>\n<p data-start=\"1337\" data-end=\"1417\">He has a clear mission: to create valuable, relevant, and impactful solutions.<\/p>\n<p data-start=\"1419\" data-end=\"1567\">Currently, he is developing new software products and solutions with strong AI integration, aiming to generate added value for the hotel industry.<\/p>\n<p data-start=\"1419\" data-end=\"1567\">In the past year, he has tested more than 205 software programs and technological solutions that use AI and are designed to serve the hospitality and tourism sector. David believes that it is essential to teach and use AI, always in parallel with the responsibility inherent in its use and development.<\/p>\n","protected":false},"featured_media":5716,"template":"","class_list":["post-5749","faculty_nova","type-faculty_nova","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Founder of Hotel Tech Market and UauAi, has over 15 years of experience creating value at the intersection of hospitality, revenue\/BI, product management, technology, AI, and risk management. He holds a Bachelor\u2019s and a Master\u2019s degree in Management from NOVA SBE (2009) and has never stopped learning. 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