{"id":4882,"date":"2025-05-12T09:24:04","date_gmt":"2025-05-12T08:24:04","guid":{"rendered":"https:\/\/execed.fct.unl.pt\/?post_type=faculty_nova&p=4882"},"modified":"2025-05-12T09:24:04","modified_gmt":"2025-05-12T08:24:04","slug":"marta-sotto-mayor","status":"publish","type":"faculty_nova","link":"https:\/\/execed.fct.unl.pt\/en\/faculty_nova\/marta-sotto-mayor\/","title":{"rendered":"Marta Sotto-Mayor"},"content":{"rendered":"

Certified <\/span>Trainer <\/span>and <\/span>International <\/span>Consultant <\/span>in <\/span>Hospitality, <\/span>Food & <\/span>Beverage, <\/span>Tourism, <\/span>and <\/span>Hospitality <\/span>Business<\/span><\/p>\n

With <\/span>over <\/span>25 <\/span>years <\/span>of <\/span>international <\/span>experience, <\/span>she <\/span>began <\/span>her <\/span>career <\/span>in <\/span>the <\/span>United <\/span>States <\/span>and <\/span>advanced <\/span>to <\/span>executive <\/span>positions <\/span>in <\/span>leading <\/span>hospitality, <\/span>tourism, <\/span>and <\/span>food <\/span>service <\/span>companies <\/span>in <\/span>Portugal <\/span>and <\/span>abroad.<\/span><\/p>\n

She <\/span>has <\/span>led <\/span>teams <\/span>and <\/span>operations <\/span>for <\/span>both <\/span>multinational <\/span>brands <\/span>and <\/span>independent <\/span>businesses, <\/span>and <\/span>founded <\/span>her <\/span>own <\/span>company, <\/span>combining <\/span>strategic <\/span>vision <\/span>with <\/span>a <\/span>practical <\/span>and <\/span>realistic <\/span>approach.<\/span><\/p>\n

An <\/span>expert <\/span>in <\/span>sales, <\/span>marketing, <\/span>innovation, <\/span>and <\/span>operational <\/span>management, <\/span>she <\/span>has <\/span>deep <\/span>knowledge <\/span>of <\/span>the <\/span>industry’s <\/span>demands, <\/span>particularly <\/span>in <\/span>talent <\/span>management <\/span>and <\/span>team <\/span>development.<\/span><\/p>\n

She <\/span>works <\/span>as <\/span>a <\/span>lecturer <\/span>and <\/span>consultant <\/span>in <\/span>both <\/span>national <\/span>and <\/span>international <\/span>contexts, <\/span>designing <\/span>high-<\/span>impact <\/span>training <\/span>programs <\/span>focused <\/span>on <\/span>results, <\/span>leadership, <\/span>and <\/span>the <\/span>humanization <\/span>of <\/span>professional <\/span>relationships.<\/span><\/p>\n

She <\/span>is <\/span>recognized <\/span>for <\/span>her <\/span>positive <\/span>communication <\/span>style <\/span>and <\/span>contagious <\/span>energy. <\/span>Her <\/span>accolades <\/span>include <\/span>the <\/span>Best <\/span>Sales & <\/span>Marketing <\/span>Award (<\/span>Hard <\/span>Rock <\/span>International), <\/span>Women <\/span>in <\/span>Leadership <\/span>Award (<\/span>Expedia <\/span>Group), <\/span>and <\/span>the <\/span>Hospitality <\/span>Education <\/span>Award <\/span>for <\/span>Best <\/span>Career <\/span>in <\/span>Vocational <\/span>Teaching.<\/span><\/p>\n","protected":false},"featured_media":4883,"template":"","class_list":["post-4882","faculty_nova","type-faculty_nova","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/faculty_nova\/4882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/faculty_nova"}],"about":[{"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/types\/faculty_nova"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/media\/4883"}],"wp:attachment":[{"href":"https:\/\/execed.fct.unl.pt\/en\/wp-json\/wp\/v2\/media?parent=4882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}