{"id":4882,"date":"2025-05-12T09:24:04","date_gmt":"2025-05-12T08:24:04","guid":{"rendered":"https:\/\/execed.fct.unl.pt\/?post_type=faculty_nova&#038;p=4882"},"modified":"2025-05-12T09:24:04","modified_gmt":"2025-05-12T08:24:04","slug":"marta-sotto-mayor","status":"publish","type":"faculty_nova","link":"https:\/\/execed.fct.unl.pt\/en\/faculty_nova\/marta-sotto-mayor\/","title":{"rendered":"Marta Sotto-Mayor"},"content":{"rendered":"<p data-start=\"0\" data-end=\"113\"><span class=\"_fadeIn_m1hgl_8\">Certified <\/span><span class=\"_fadeIn_m1hgl_8\">Trainer <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">International <\/span><span class=\"_fadeIn_m1hgl_8\">Consultant <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">Hospitality, <\/span><span class=\"_fadeIn_m1hgl_8\">Food &amp; <\/span><span class=\"_fadeIn_m1hgl_8\">Beverage, <\/span><span class=\"_fadeIn_m1hgl_8\">Tourism, <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">Hospitality <\/span><span class=\"_fadeIn_m1hgl_8\">Business<\/span><\/p>\n<p data-start=\"115\" data-end=\"324\"><span class=\"_fadeIn_m1hgl_8\">With <\/span><span class=\"_fadeIn_m1hgl_8\">over <\/span><span class=\"_fadeIn_m1hgl_8\">25 <\/span><span class=\"_fadeIn_m1hgl_8\">years <\/span><span class=\"_fadeIn_m1hgl_8\">of <\/span><span class=\"_fadeIn_m1hgl_8\">international <\/span><span class=\"_fadeIn_m1hgl_8\">experience, <\/span><span class=\"_fadeIn_m1hgl_8\">she <\/span><span class=\"_fadeIn_m1hgl_8\">began <\/span><span class=\"_fadeIn_m1hgl_8\">her <\/span><span class=\"_fadeIn_m1hgl_8\">career <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">United <\/span><span class=\"_fadeIn_m1hgl_8\">States <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">advanced <\/span><span class=\"_fadeIn_m1hgl_8\">to <\/span><span class=\"_fadeIn_m1hgl_8\">executive <\/span><span class=\"_fadeIn_m1hgl_8\">positions <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">leading <\/span><span class=\"_fadeIn_m1hgl_8\">hospitality, <\/span><span class=\"_fadeIn_m1hgl_8\">tourism, <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">food <\/span><span class=\"_fadeIn_m1hgl_8\">service <\/span><span class=\"_fadeIn_m1hgl_8\">companies <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">Portugal <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">abroad.<\/span><\/p>\n<p data-start=\"326\" data-end=\"513\"><span class=\"_fadeIn_m1hgl_8\">She <\/span><span class=\"_fadeIn_m1hgl_8\">has <\/span><span class=\"_fadeIn_m1hgl_8\">led <\/span><span class=\"_fadeIn_m1hgl_8\">teams <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">operations <\/span><span class=\"_fadeIn_m1hgl_8\">for <\/span><span class=\"_fadeIn_m1hgl_8\">both <\/span><span class=\"_fadeIn_m1hgl_8\">multinational <\/span><span class=\"_fadeIn_m1hgl_8\">brands <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">independent <\/span><span class=\"_fadeIn_m1hgl_8\">businesses, <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">founded <\/span><span class=\"_fadeIn_m1hgl_8\">her <\/span><span class=\"_fadeIn_m1hgl_8\">own <\/span><span class=\"_fadeIn_m1hgl_8\">company, <\/span><span class=\"_fadeIn_m1hgl_8\">combining <\/span><span class=\"_fadeIn_m1hgl_8\">strategic <\/span><span class=\"_fadeIn_m1hgl_8\">vision <\/span><span class=\"_fadeIn_m1hgl_8\">with <\/span><span class=\"_fadeIn_m1hgl_8\">a <\/span><span class=\"_fadeIn_m1hgl_8\">practical <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">realistic <\/span><span class=\"_fadeIn_m1hgl_8\">approach.<\/span><\/p>\n<p data-start=\"515\" data-end=\"691\"><span class=\"_fadeIn_m1hgl_8\">An <\/span><span class=\"_fadeIn_m1hgl_8\">expert <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">sales, <\/span><span class=\"_fadeIn_m1hgl_8\">marketing, <\/span><span class=\"_fadeIn_m1hgl_8\">innovation, <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">operational <\/span><span class=\"_fadeIn_m1hgl_8\">management, <\/span><span class=\"_fadeIn_m1hgl_8\">she <\/span><span class=\"_fadeIn_m1hgl_8\">has <\/span><span class=\"_fadeIn_m1hgl_8\">deep <\/span><span class=\"_fadeIn_m1hgl_8\">knowledge <\/span><span class=\"_fadeIn_m1hgl_8\">of <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">industry&#8217;s <\/span><span class=\"_fadeIn_m1hgl_8\">demands, <\/span><span class=\"_fadeIn_m1hgl_8\">particularly <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">talent <\/span><span class=\"_fadeIn_m1hgl_8\">management <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">team <\/span><span class=\"_fadeIn_m1hgl_8\">development.<\/span><\/p>\n<p data-start=\"693\" data-end=\"900\"><span class=\"_fadeIn_m1hgl_8\">She <\/span><span class=\"_fadeIn_m1hgl_8\">works <\/span><span class=\"_fadeIn_m1hgl_8\">as <\/span><span class=\"_fadeIn_m1hgl_8\">a <\/span><span class=\"_fadeIn_m1hgl_8\">lecturer <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">consultant <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">both <\/span><span class=\"_fadeIn_m1hgl_8\">national <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">international <\/span><span class=\"_fadeIn_m1hgl_8\">contexts, <\/span><span class=\"_fadeIn_m1hgl_8\">designing <\/span><span class=\"_fadeIn_m1hgl_8\">high-<\/span><span class=\"_fadeIn_m1hgl_8\">impact <\/span><span class=\"_fadeIn_m1hgl_8\">training <\/span><span class=\"_fadeIn_m1hgl_8\">programs <\/span><span class=\"_fadeIn_m1hgl_8\">focused <\/span><span class=\"_fadeIn_m1hgl_8\">on <\/span><span class=\"_fadeIn_m1hgl_8\">results, <\/span><span class=\"_fadeIn_m1hgl_8\">leadership, <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">humanization <\/span><span class=\"_fadeIn_m1hgl_8\">of <\/span><span class=\"_fadeIn_m1hgl_8\">professional <\/span><span class=\"_fadeIn_m1hgl_8\">relationships.<\/span><\/p>\n<p data-start=\"902\" data-end=\"1180\"><span class=\"_fadeIn_m1hgl_8\">She <\/span><span class=\"_fadeIn_m1hgl_8\">is <\/span><span class=\"_fadeIn_m1hgl_8\">recognized <\/span><span class=\"_fadeIn_m1hgl_8\">for <\/span><span class=\"_fadeIn_m1hgl_8\">her <\/span><span class=\"_fadeIn_m1hgl_8\">positive <\/span><span class=\"_fadeIn_m1hgl_8\">communication <\/span><span class=\"_fadeIn_m1hgl_8\">style <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">contagious <\/span><span class=\"_fadeIn_m1hgl_8\">energy. <\/span><span class=\"_fadeIn_m1hgl_8\">Her <\/span><span class=\"_fadeIn_m1hgl_8\">accolades <\/span><span class=\"_fadeIn_m1hgl_8\">include <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">Best <\/span><span class=\"_fadeIn_m1hgl_8\">Sales &amp; <\/span><span class=\"_fadeIn_m1hgl_8\">Marketing <\/span><span class=\"_fadeIn_m1hgl_8\">Award (<\/span><span class=\"_fadeIn_m1hgl_8\">Hard <\/span><span class=\"_fadeIn_m1hgl_8\">Rock <\/span><span class=\"_fadeIn_m1hgl_8\">International), <\/span><span class=\"_fadeIn_m1hgl_8\">Women <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">Leadership <\/span><span class=\"_fadeIn_m1hgl_8\">Award (<\/span><span class=\"_fadeIn_m1hgl_8\">Expedia <\/span><span class=\"_fadeIn_m1hgl_8\">Group), <\/span><span class=\"_fadeIn_m1hgl_8\">and <\/span><span class=\"_fadeIn_m1hgl_8\">the <\/span><span class=\"_fadeIn_m1hgl_8\">Hospitality <\/span><span class=\"_fadeIn_m1hgl_8\">Education <\/span><span class=\"_fadeIn_m1hgl_8\">Award <\/span><span class=\"_fadeIn_m1hgl_8\">for <\/span><span class=\"_fadeIn_m1hgl_8\">Best <\/span><span class=\"_fadeIn_m1hgl_8\">Career <\/span><span class=\"_fadeIn_m1hgl_8\">in <\/span><span class=\"_fadeIn_m1hgl_8\">Vocational <\/span><span class=\"_fadeIn_m1hgl_8\">Teaching.<\/span><\/p>\n","protected":false},"featured_media":4883,"template":"","class_list":["post-4882","faculty_nova","type-faculty_nova","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Certified Trainer and International Consultant in Hospitality, Food &amp; Beverage, Tourism, and Hospitality Business With over 25 years of international experience, she began her 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