{"id":3409,"date":"2023-08-21T21:43:12","date_gmt":"2023-08-21T20:43:12","guid":{"rendered":"https:\/\/execed.fct.unl.pt\/faculty_nova\/rita-pelica\/"},"modified":"2026-06-29T16:46:42","modified_gmt":"2026-06-29T15:46:42","slug":"rita-pelica","status":"publish","type":"faculty_nova","link":"https:\/\/execed.fct.unl.pt\/en\/faculty_nova\/rita-pelica\/","title":{"rendered":"Rita Pelica"},"content":{"rendered":"<p>Curious and with an entrepreneurial spirit, Rita is Chief Energy Officer &amp; Founder of ONYOU \u2013 Empowering &amp; Learning Experiences, designing and implementing facilitation, training and mentoring projects, with an emphasis on the development of soft skills (mainly leadership, communication and entrepreneurship). She is also a professor in higher education (Catholic University Lisbon) and in professional education, at the Estoril School of Hospitality and Tourism.<\/p>\n<p>Her toolbox presents a diversity of tools (LEGO\u00ae Serious Play\u00ae, Liberating Structures, Business Model You\u00ae, Management 3.0, Sociocracy 3.0 and Storytelling), innovatively integrating concepts of management, marketing, communication, entrepreneurship and human resources &#8211; areas on which she has focused her career, over 25 years.<\/p>\n<p>She has a master&#8217;s degree in Marketing, a postgraduate degree in Marketing Management and a degree in Management from ISEG\/University of Lisbon. She also has a postgraduate degree in Neurosciences applied to the decision-making process. She holds a PhD in Human Resources Development Policy from ISCSP \/ University of Lisbon.<\/p>\n<p>On a pro bono basis, she is a Board Member of Associa\u00e7\u00e3o Portugal Agora, Women in Tech, Humanity of Things and INTEC \u2013 Institute of Behavioral Technology; co-founder of the Leadership Toastmasters Club and founding member of IAF Portugal (International Association of Facilitation). She is also PORTUGAL Catalyst of the LEAGUE OF INTRAPRENEURS.<\/p>\n<p>Her mission is to enable people to be more entrepreneurial, playful &amp; conscious.<\/p>\n","protected":false},"featured_media":3319,"template":"","class_list":["post-3409","faculty_nova","type-faculty_nova","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Curious and with an entrepreneurial spirit, Rita is Chief Energy Officer &amp; Founder of ONYOU \u2013 Empowering &amp; Learning Experiences, designing and implementing facilitation, training and mentoring projects, with an emphasis on the development of soft skills (mainly leadership, communication and entrepreneurship). 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