In Portugal, a survey of digitalisation take-up in tourism showed that a lack of skills in the existing workforce was seen by three in four firms as a constraint to making investments in digital systems and tools.
January 2024
5 weeks
In-person
500€ (under 23) 800€
According to the OECD report Preparing the Tourism Workforce for the Digital Future, the adoption of digitisation across the tourism ecosystem will help boost the ability of businesses to build resilience in a post-COVID-19 era, which implies the need to exploit the opportunities that digitisation opens for marketing, product and destination development, as well as investment in human capital and skills to retain and develop a skilled workforce.
Office productivity software is now a basic skill for Tourism and Hospitality professionals, especially when around 85% of companies operating in the sector are SMEs (OECD Tourism Trends and Policies, 2020).
Using a Learn by Doing methodology, some of the most significant challenges faced by Tourism and Hospitality managers are addressed with the presentation and resolution of several exercises and case studies, demonstrating the effective use of Office productivity software.
Introduction to Office, PDF and Google Workspace applications.
Creating a step-by-step travel proposal document, customised travel, travel budgeting, sales presentation, data processing and analysis, employee lifecycle management, resource allocation, and maintenance requests.
Analysis of 6 case studies related to Hotel reservation management, Event management, Tour package sales data analysis, Performance reporting, Customer feedback data analysis and Preparation of a market analysis report.
The Effective Use of Office Productivity Software in T&H programme aims to provide tourism professionals with the possibility of developing skills to solve the most frequent problems they face when carrying out their duties through the effective use of Office productivity software.
At the end of this program, participants should:
Participants in this programme must work in the tourism and hospitality sector in roles where Office software is required. They should have sufficient experience in the industry to enable them to identify and understand existing management issues and challenges. The more experience participants have in these functions, the more benefit they will derive from attending this programme.
Participants should have, at least, basic knowledge of Office productivity software, Word, Excel, Outlook, and PowerPoint.
Limited to the 20% quota, participants in career transition phase seeking opportunities in management functions in Tourism and Hospitality may be accepted, provided they demonstrate sufficient experience in a management context and use of Office software.
Project Manager, Training Manager, Trainer, and University Lecturer. Founder of newDATAmagazine®
In his first work experience as a shelf stocker in a family supermarket, he immediately felt an enormous connection to management and everything that meant planning, organisation, procedures, criteria, and logic.
While still studying for his degree, in 1992, he took the initiative to set up his first company dedicated to importing and distributing sports materials and selling sportswear, footwear, and accessories to the public. In 1997 he assumed the position of financial director of an international trading company, and in 1999 he became the general manager of a fitness centre.
Between 2002 and 2012, he performed as a project manager in the areas of Management, Internet, Marketing, Communication, Design, and Multimedia, with implementation in clients from the most diverse industries in B2B and B2C, which allowed him to come into contact with very different realities and develop an excellent problem-solving ability, using creativity and adaptability, as a leader and also as a team member.
He has been acting since 2012 as a management consultant, helping companies to optimise and restructure departments and functional areas, mainly in the processes of General Management, Technology, Strategy, Commercial, Marketing, and Product/Service Delivery.
In parallel with his business occupation, he has taken on various positions in the associative sector, related to management, marketing, events, and projects over the years. In these areas, he has also worked as a trainer since 1994, and from 2013, as a pedagogical coordinator. Today he works as a trainer, pedagogical coordinator, and university professor.
His immense passion for continuous learning motivated him to seek more knowledge and to attend multiple training courses at different levels, accumulating today, in addition to more than a dozen professional training courses and certifications, a degree, two master’s degrees, an executive master’s degree, and a postgraduate degree. He is currently studying for a doctorate in Management.
His desire to give back to the community and his sharing mentality led him to found newDATAmagazine®, a knowledge-oriented magazine proudly belonging to the Cultural and Creative Economy, in which he is now editor and where he coordinates the monthly production of each issue (partnership management, planning, writing, proofreading, editing, publishing and communication, coordination of the magazine’s design and layout, IT production, online publishing, website, and communication).
“Show, don’t tell!”, “Walk the talk!”, “Get things done!” and “Sharing is learning!” are the four principles that guide his professional performance.
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