Digital Plataforms and Innovative Business Models

Digital transformation is a journey, not a destination

Brian Solis



Tourism International Academy

  • Next Date

    October 2023

  • Length

    4 weeks

  • Format


  • Investment

    250€ (under 23) 400€

Digital Plataforms and Innovative Business Models

Tourism is today one of the economic sectors that have undergone the most significant transformation due to the emergence of digital platforms and the digital ecosystems generated around them.


Today, digital platforms such as Tripadvisor, AirBnB, Booking, Momondo, etc., are critical references for agents and customers in the field of Tourism.


The course is aimed at a wide range of professional profiles with career aspirations in the Tourism and Hospitality sector who want to understand how science and technology can and are changing customer experiences and creating opportunities in the industry.

Learning outcomes


This programme is suitable for a wide range of professional profiles with career aspirations in the Tourism and Hospitality sector and who want to understand how digital platforms and new business models are transforming the T&H industry.

Some examples:

  • Operational/business unit managers with ambitions to progress to leadership at the corporate level;
  • Managers who want to ensure that their organisation is ready for the latest digital and technological trends;
  • Hotel department managers seeking promotion to General Manager;
  • Communication and marketing managers of companies in the sector
  • Entrepreneurs planning to launch their own business in the T&H industry;
  • Participants with a management, economics, or even engineering background who want to make a career in the industry will gain knowledge and learn about technologies and innovations contributing to new niches and opportunities.
  • UX Designers
Program Coordination
Aneesh Zutshi

Assistant Professor, NOVA FCT

Aneesh Zutshi is a researcher on upcoming technological trends and how they shape Business and Society and lectures on these themes. His research work is focussed on the emergence of Digital Platforms and Blockchain Technology, and their role in disrupting traditional forms of Businesses, and new forms of organizational setup to reflect these innovations. Blockchain technology along with Machine Learning, Big Data and IOT is powering a new generation of organizational setup where trust can be decentralised in unique ways, and a multidisciplinary approach is vital for the emergence of new Business Models.

He lectures and organise courses and educational programmes on Digital Entrepreneurship, Business Models, Digital Platforms, and Blockchain Technology. He has led numerous projects on Digital Entrepreneurship for the European Commission (such as project DIGISTART and project MYGATEWAY) where he organised several Workshops and Training Courses across Europe on the Topic of Digital Entrepreneurship, and how to build Entrepreneurial Ecosystems in Universities.

Aneesh is involved in managing the Entrepreneurship related programmes at FCT NOVA. In addition to having several publications on these themes,  he has also been an Editor for a special issue on “Blockchain and Tokenization for Industry and Services” at the Journal of Computers and Industrial Engineering (Impact Factor 3.5). He has also participated in various think tanks and conferences such as the Horasis Conference and the European Innovation Academy.

Ricardo Artur Ribeiro

CTO Montepio, Invited Professor

Ricardo Artur Ribeiro is a visiting professor at several Business Schools under the Executive Education Programs, lecturing about financial technology (fintech), blockchain and internet of things. He has a degree in Marketing Management and an International MBA from Católica Porto Business School.

During the last years he has been developing skills in the field of technology applied to financial services through specializations in Fintech (Massachusetts Institute of Technology) and Blockchain Strategy, AI for Fintechs and Open Banking (both at Said Business School – Oxford University) and AI for Leaders (McCombs – Texas University).

He has more than 25 years of experience in financial services, including the performance of international roles. He is currently the Chief Transformation Officer at Montepio Crédito with cross responsibilities over the development and coordination of digital transformation projects.

He founded few ventures, all linked to technology for different purposes or that solve different problems. Its purpose is to empower people to the use new technologies for a sustainable future.

Fernanda Llussá



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