Gamification in the Health and Well-Being Sector

Designing experiences that support healthy habits, sustained adherence, and person-centered care.

This module explores how gamification can be strategically applied in health and well-being, helping to transform recommendations, plans, and interventions into experiences that are understandable, motivating, and sustainable over time.

Beyond encouraging one-off behaviors, this module focuses on designing systems that support real habit change, with respect, ethics, and human impact at their core.

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Next Date
June 5, 2026
Length
2 weeks – (8 hours) once a week
Format
In-person
Investment
400€

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Gamification in the Health and Well-Being Sector

Overview

The “Gamification in the Health and Well-Being Sector” module explores the application of gamification to the design of care, prevention, and health promotion experiences, in clinical, community, corporate, and digital contexts.

In a sector characterized by complexity, emotional demands, and high expectations, many health programs fail not due to a lack of technical knowledge, but because of challenges in adherence, continuity, and sustained engagement over time.

This module is based on the premise that health and well-being are journeys, not isolated events. Gamification emerges as a behavioral design tool that structures these journeys, makes progress visible, reinforces small achievements, and supports personal autonomy.

Throughout the module, participants will learn how to design health experiences that place the human being at the center, balancing clinical objectives, emotional well-being, and system sustainability.

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Course Content

The “Gamification in the Health and Well-Being Sector” module focuses on applying gamification as a tool to support positive behavioral change, with particular attention to ethics, empathy, and real impact.

Health is not just about correct information; it involves context, motivation, continuity, and trust. Gamification enables the transformation of abstract recommendations into concrete, progressive, and understandable actions.

Throughout the module, participants will explore how to create health experiences that support people over time, respecting their pace, limits, and contexts.

This module offers a practical and strategic approach to designing health and well-being experiences that foster real change, with empathy, clarity, and positive impact.

Learning Outcomes

This module is designed to empower professionals to use gamification as a strategic tool in health and well-being.

By the end of the module, participants will be able to:

Understand the role of gamification in promoting healthy habits and adherence to health plans.
Apply principles of behavioral design in prevention, treatment, and well-being contexts.
Design person-centered health journeys with clear progression and meaningful feedback.
Create motivation-support systems without relying on guilt, pressure, or manipulation.
Integrate gamification in clinical, community, corporate, and digital settings.
Align health metrics with engagement and user experience metrics.
Recognize ethical limits in the use of gamification in sensitive contexts.

By the end of the module, each participant will have the tools to design health experiences that are more human-centered, effective, and sustainable.

Participants Profile

This module is aimed at professionals working in health, well-being, or human-centered experience design who wish to use gamification in a strategic and responsible way.

It is particularly suitable for:

Health professionals and caregivers.
Managers and coordinators of health and well-being programs.
Human resources and corporate well-being professionals.
Health service and experience designers.
Digital health, e-health, and m-health professionals.
Consultants and facilitators in health promotion.
Professionals in the public, social, or private sectors related to health and well-being.

This module is ideal for those who believe that caring for health also means caring for people’s experience, motivation, and dignity.

Program Coordination

Rui Cordeiro

Founder and Khan Guru – Crazy Sardine

Innovation is My Playground. For over three decades, I have been dedicated to creating playful experiences—from the world of video games to the practical application of gamification strategies across diverse contexts.

I have worked with companies such as Activision/Blizzard, Gameloft, 2K Games, and SONY Europe, where as a game designer, I also developed my knowledge on how game design can inspire motivating and effective solutions in education, team engagement, customer loyalty, and beyond in both corporate and societal environments

Over the past six years at Worten, I developed innovation frameworks and products aimed at motivating, engaging, and retaining both employees and consumers.

I am an early adopter of GenAI, having created the Generative Storytelling (GEST) framework, which leverages the latest generative AI technologies to amplify human creativity. I believe in co-creation: AI expands possibilities, generates new ideas, and personalizes immersive, impactful experiences that deeply engage audiences.

In the Postgraduate Program in Gamification, my goal is to share this vision and experience, helping each participant design transformative projects where playfulness and innovation become strategic allies for achieving memorable results.

Let’s build the future together—one epic experience at a time.

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