Turning intentions into action, metrics into behaviors, and strategy into real impact.
This module explores how gamification can be used as a strategic tool to activate sustainable behaviors, reinforce ESG practices, and foster genuine engagement of individuals, teams, and organizations around environmental, social, and governance objectives.
More than simply communicating sustainability, this module focuses on designing systems that make it lived, practiced, and measurable in daily routines.
February 27, 2026
2 weeks – (8 hours) once a week
In-person
400€
The Gamification in Sustainability and ESG module addresses the practical application of gamification principles to the design, implementation, and adoption of sustainable strategies and corporate responsibility initiatives.
In a context where sustainability is no longer optional but a regulatory, social, and economic requirement, many organizations face a central challenge: how to turn ESG goals into consistent and lasting behaviors.
This module is based on the principle that there is no sustainability without human engagement. Policies, reports, and public commitments only generate impact when they are understood, embraced, and practiced by people.
Throughout the module, participants will explore how gamification can act as a behavioral alignment system, helping to translate ESG objectives into concrete actions, rituals, everyday decisions, and meaningful metrics for those on the ground.
More than simply “encouraging good behaviors,” this module focuses on designing experiences that foster awareness, shared responsibility, and sustainable progression over time.
The Gamification in Sustainability and ESG module focuses on the practical application of gamification as a tool for behavioral and cultural change.
Sustainability presents complex challenges: it involves difficult choices, long-term outcomes, short-term sacrifices, and multiple stakeholders. Gamification makes the invisible visible, creates progression where there was previously abstraction, and brings human meaning to technical metrics.
Throughout the module, participants will learn how to design systems that support the real adoption of ESG practices, going beyond communication and compliance.
This module provides a practical and strategic approach to turning sustainability into an experience that is lived, shared, and sustained over time.
This module is designed to empower professionals to use gamification as a strategic tool to support sustainability and ESG practices.
By the end of the module, participants will be able to:
Understand the role of gamification in activating sustainable and responsible behaviors.
Apply behavioral design principles to environmental, social, and governance challenges.
Translate ESG objectives into clear systems of action, feedback, and progression.
Design gamified journeys for employees, communities, customers, and partners.
Create engagement metrics that sustain the adoption of ESG practices over the long term.
Avoid superficial or symbolic approaches (greenwashing) through coherent and integrated systems.
Integrate sustainability into organizational culture in a practical, participatory, and measurable way.
By the end of the module, each participant will have the tools to turn sustainability from a strategic discourse into daily practice with real impact.
This module is aimed at professionals who wish to use gamification to support sustainability and ESG strategies in a practical, engaging, and impact-driven way.
It is particularly suitable for:
Sustainability, ESG, or social impact managers.
Leaders and managers involved in organizational transformation.
Human resources, culture, and engagement professionals.
Innovation and digital transformation managers with a focus on sustainability.
Consultants and facilitators in sustainability and corporate responsibility.
Professionals in the public, private, or social sectors involved in sustainable policies.
Teams seeking to go beyond compliance and foster real adoption of ESG practices.
This module is ideal for those who believe that there is no sustainability without people, and that true impact occurs when systems are designed to support real behaviors in everyday practice.
Founder and Khan Guru – Crazy Sardine
Innovation is My Playground. For over three decades, I have been dedicated to creating playful experiences—from the world of video games to the practical application of gamification strategies across diverse contexts.
I have worked with companies such as Activision/Blizzard, Gameloft, 2K Games, and SONY Europe, where as a game designer, I also developed my knowledge on how game design can inspire motivating and effective solutions in education, team engagement, customer loyalty, and beyond in both corporate and societal environments
Over the past six years at Worten, I developed innovation frameworks and products aimed at motivating, engaging, and retaining both employees and consumers.
I am an early adopter of GenAI, having created the Generative Storytelling (GEST) framework, which leverages the latest generative AI technologies to amplify human creativity. I believe in co-creation: AI expands possibilities, generates new ideas, and personalizes immersive, impactful experiences that deeply engage audiences.
In the Postgraduate Program in Gamification, my goal is to share this vision and experience, helping each participant design transformative projects where playfulness and innovation become strategic allies for achieving memorable results.
Let’s build the future together—one epic experience at a time.
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